Beans of Nirvana
Transformed brand storytelling, implemented a loyalty program, and increased daily footfall through strategic local marketing initiatives.
- Storytelling
- Loyalty Programs
- Footfall Strategy
Growth & Strategy Consultancy
IDC partners with ambitious brands—cafes, startups, enterprises—to craft strategies that drive sustainable growth and operational profitability.
Who We Are
IDC is a collective of professionals from IIT backgrounds, designers, marketers, and growth strategists who work closely with founders to help brands scale sustainably and become operationally profitable.
We're not an agency that hands off work. We're partners who sit with you, understand your vision, and build strategies that align with your long-term goals.
Every engagement begins with listening—to your challenges, your market, and your ambitions. From there, we craft solutions that are practical, measurable, and built for the real world.
We align with your vision and work as an extension of your team, not a detached vendor.
We focus on sustainable growth frameworks rather than short-term gains that don't last.
Every recommendation is grounded in practical execution and measurable outcomes.
What We Do
From brand foundation to market expansion, we provide end-to-end strategic support.
Foundational work that defines your brand's positioning, voice, and market differentiation.
Content strategies that build authentic connections and drive meaningful engagement.
Access to our in-house platform connecting you with the right voices for your brand.
Digital presence that converts visitors into customers, optimized for search and user experience.
Data-driven Meta & Google Ads campaigns that deliver measurable ROI and scale efficiently.
Systems that turn one-time customers into repeat buyers and brand advocates.
Menus, pamphlets, booklets, and collateral that extend your brand into the physical world.
Deep market insights that inform strategy and uncover growth opportunities.
Our Work
Real results for real businesses. Here's how we've helped founders achieve their goals.
Transformed brand storytelling, implemented a loyalty program, and increased daily footfall through strategic local marketing initiatives.
Built a compelling social media presence and executed targeted Meta advertising campaigns that drove brand awareness and customer acquisition.
Developed comprehensive branding strategy and outreach programs that positioned Sonotel as a premium hospitality choice in their market.
Created distinctive wedding branding and digital invitation cards that elevated their positioning in the premium wedding venue market.
Designed cohesive branding identity and logo that reflects the prestige and values of one of India's premier management institutions.
Why IDC
Our team brings analytical rigor and problem-solving excellence from India's premier technical institutions.
We're not interested in one-off projects. We build relationships that grow with your business.
From strategy to execution, from digital to offline—one partner for all your growth needs.
Proprietary tools for influencer marketing and analytics that give you a competitive edge.
We think like co-founders. Your success metrics are our success metrics.
Every strategy is tied to measurable outcomes. We track, iterate, and optimize continuously.
"IDC didn't just deliver a campaign—they became part of our journey. Their strategic thinking and hands-on approach transformed how we connect with our customers."
Let's Talk
Whether you're a café looking to increase footfall, a startup seeking growth strategy, or an enterprise ready to scale—we'd love to hear your story.